A Strategy For Service Disney Style

Journal of Business Approach

A Strategy pertaining to Service—Disney Style

Rick Meeks

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Rick Manley, (1991), " A Strategy to get Service—Disney Style", Journal of Business Approach, Vol. doze Iss a few pp. 32 - 43 Permanent hyperlink to this document:


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(2007), " From beast to natural beauty: The tradition makeover by Walt Disney", Strategic Way, Vol. twenty three Iss 9 pp. 5-8 http:// dx. doi. org/10. 1108/02580540710779681

Meters. Gunther, (2006), " The Iger sanction (business strategy at Disney)", Strategic Direction, Vol. twenty-two Iss six pp. - http:// dx. doi. org/10. 1108/sd. 06\. 05622gad. 004

Ady Milman, (2013), " Guests' notion of taking place authenticity in a theme park: an illustration from Disney's Epcot's Community Showcase", Travel and leisure Review, Volume. 68 Iss 4 pp. 71-89 http://dx. doi. org/10. 1108/TR-09-2013-0052

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A Strategy pertaining to Service—

Disney Style

Rick Johnson

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The organization's customer care philosophy began over 35 years back by it is founder. Today, every aspect of the resorts and theme leisure areas is geared to serve—and satisfy—its " friends. "


any businesses are

aiming to improve the

level of quality ser­

vice throughout the per­

formance of their

staff. Some possess recognized the

importance of corporate and business culture and

environment at the same time. Our com­

pany strongly believes the culture,

environmental surroundings, and the performance

of people lie at the heart of a successful

top quality service program.

Friends at the Walt Disney World

Hotel, located a number of miles south west of

Orlando, Florida, typically comment on

3 main facets of the quality of ser­

vice: the cleanliness in the place, the

show itself, as well as the friendliness of the

employees. These reactions will be com­

stacked through feedback, surveys, focus

groups, and letters. Collectively, they echo

the original organization philosophy of Walt

Disney, who summed it up by saying:

Ron Johnson is usually Manager

of Business Courses for

Walt Disney World

Workshop Productions in

Orlando, Florida—a part

with the Disney University or college.

He advices executives in

the " Disney Approach"

through business and

supervision seminars.

• " Top quality will away!

• Give the people whatever you can

give them;

• Keep the place because clean as possible

keep it;

• Keep it friendly;

• Make it a fun destination to be. "

While this philosophy is applicable to a

host to entertainment and family vaca­

tion entertaining, it can be applied as well to any

service-oriented corporation. What

provides this idea to life on the Walt...

Sources: (2007), " From beast to magnificence: The traditions makeover in Walt Disney", Strategic Path, Vol. 3 Iss being unfaithful pp. 5-8 http://

dx. doi. org/10. 1108/02580540710779681

M. Gunther, (2006), " The Iger calamite (business approach at Disney)", Strategic Path, Vol. 22 Iss 7 pp. -- http://

dx. doi. org/10. 1108/sd. 06\. 05622gad. 004

Ady Milman, (2013), " Guests ' perception of staged authenticity in a amusement park: an example coming from Disney is actually Epcot is actually World

Showcase", Tourism Assessment, Vol

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